Immerse Yourself

• Interwoven
• Vivid
• Contemporary

The Great Globetrotter Travel Expo is an annual travel expo held in Chicago showcasing life-changing and sustainable travel ideas.

I came up with the theme, Immerse Yourself — in new ideas, new cultures and new places. When we travel openly and immerse ourself in a new place, there is an exchange of ideas and culture that happens. I wanted the design to reflect the interwoven nature of travel. The type weaves through a swirling globe pattern that's housed in luggage sticker shapes. I've chose the typeface Lato and it's variations, for it's contemporary yet human feel to match the tone of the expo.