If you search for cleaners near me, chances are you will find a sea of corporate cleaning companies. Mates with Mops are anything but.

The strategy for this brand was to recognise that making a mess is part of living life to the fullest. Mates with Mops feels like a friend coming over to lend a helping hand. The brand uses snapshots of mess and fun from life, taken as if in the moment on someone's phone. It adopts a straight talking tone of voice that's matched with the headline typeface Balboa. The line illustrations give the brand a humanness and character.